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'Customer insight'
Heemskerk Flowers

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For this edition of 'Customer insight', we visited the family-owned business Heemskerk Flowers, where innovation, passion, and craftsmanship come together in the international flower and plant trade.

In the video below, Leo Heemskerk talks about the various processes within Heemskerk Flowers and how Florisoft is embedded in all of their business logic to enable the most efficient workflow possible.

From wholesaler
to international player

Heemskerk Flowers has a rich history dating back to 1961. What started as a wholesaler has grown over more than 60 years into a globally operating organization with around 350 employees. With the introduction of online trading in 1999 and a strong focus on growth and development, the company has continuously adapted to a changing market. Their vision has always remained the same: to serve customers optimally with passion, innovation, and professionalism.

 

Every day, large volumes of flowers and plants are processed and delivered to customers all over the world. From purchasing at the clock to sales, product photography, and logistics: every part of the process is designed for maximum efficiency and quality.

This collaboration shows how technology and practice reinforce each other

A valuable partnership for 28 years

For Florisoft, Heemskerk Flowers has been a customer from the very beginning. For 28 years, there has been a strong relationship of trust and close collaboration in the field of software development. Over the years, Florisoft has become fully integrated into the business logic of Heemskerk Flowers: from purchasing and processing to sales and logistics.

 

Together, solutions have continuously been developed to match the scale and complexity of their processes. This long-standing collaboration has not only contributed to the growth of Heemskerk Flowers but also to the further development of Florisoft itself—a partnership that demonstrates how technology and practice can strengthen each other.

Want to share your story?

With the “Customer Insight” project, we visit our users and put their company, events, and/or developments in the spotlight through an atmospheric video.

 

Does your company have something to share as well? Get in touch via the button below or send an email to customerrelations@florisoft.nl. We’d love to hear what’s going on!

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